Children's Club "Mini Mood"
Task: Develop the concept, corporate style, interior design, architectural project, logo and branding for "Mini Mood", a children's club for "analog" play and development, in an open space of the GAMAYUN shopping center in Smolensk. The idea: a miniature city where children find activities on their own while parents keep them in sight.
Solution: Twelve play mini-zones: a shop, beauty salon, cafe, flower shop, atelier, school, park, gas station, construction site, service station, police station and hospital, plus an active "fire brigade" area with a slide, a hanging ladder and a ball pool. Two separate rooms for birthday parties, a stage and a cafe. Calm pastel colors and natural materials throughout, with a logo and corporate style in the same pastel tones.