Children's Club "Mini Mood"
Task: Development of the concept, corporate style, interior design, architectural project, logo, and branding for the "Mini Mood" children's club.
Description: "Mini Mood" children's club is a special space for "analog" play and children's development. The core concept is a miniature city for children, where little ones can find activities on their own. There are toy shops and cafes, toy filling stations, toy roads with cars, a toy school, and a toy police station – everything to have a fun time with friends in a toy city.
The concept idea was inspired by the space itself. "Mini Mood" children's club is located in a building within one of Smolensk's oldest and most famous shopping centers, "GAMAYUN," in an open space that's easy for kids to move around in. In turn, parents also feel comfortable because their children are always in sight.
For the interior design of the children's city, only calm colors and natural materials were used. The entire "Mini Mood" space was designed in pastel tones to create a cozy and relaxing atmosphere for both children and parents.
The children's mini-city was designed with 12 play mini-zones: a shop, beauty salon, cafe, flower shop, atelier, school, park, gas station, construction site with countless bricks, service station, police station, and hospital. There is also an active "fire brigade" area with a slide, a hanging ladder, filled with balls like a dry pool. In addition, the mini-city includes two separate rooms for hosting children's birthday parties, a stage, and a cafe.
For "Mini Mood," we developed a logo and corporate style that are also in pastel tones and, in our opinion, perfectly reflect the essence of the idea.